The Welsh Sheep Genetics Programme (WSGP), delivered by Mentera through the Farming Connect programme on behalf of the Welsh Government, is celebrating a period of unparallelled success, demonstrating the role of genetics as a powerful, useful tool in securing the economic and environmental future of Welsh sheep farming.   A recent review (2025), undertaken using data collected through the WSGP, highlights significant financial returns and scientific breakthroughs, cementing … Continued

For many companies in Wales, the Welsh language is still being considered an extra cost, or something done after working hours – a national hobby. This is a costly approach, and it’s time for us to have an honest discussion about the Welsh language as a competitive business asset.   The truth about the Welsh … Continued

Ahead of the UK Budget on 26 November, Mentera’s Chief Executive Llŷr Roberts gives his perspective on what he would like to see and the impact some possible changes could have on Welsh business.  In my 20 years in business, I can’t remember a more hotly anticipated UK Autumn Budget. The stakes are high and … Continued

Following the significant success of its initial programme, Mentera, a company dedicated to supporting Welsh businesses, is delighted to announce the official launch of SBARC Ceredigion. Twenty ambitious entrepreneurs have been selected across the bespoke Tyfu and Ffynnu programmes and have successfully commenced their intensive support. This enhanced entrepreneurship initiative, funded by the UK Shared … Continued

My Experience as a Farming Connect Intern Hello! I’m Llio Davies – a farmer’s daughter from Llanefydd in north Wales. I’m currently studying Agriculture with Animal Science at Aberystwyth University and, during the summer, I had the opportunity to work as an intern with the Farming Connect programme through Mentera. The Opportunity I saw the … Continued

Mentera has announced the appointment of Lois Wynne as its new Junior Board Member. Lois, who is from Corwen, joins the board after a competitive recruitment process, bringing a wealth of strategic and commercial expertise from her seven years at global manufacturing giant, Ifor Williams Trailers. Lois’s appointment is a significant step in Mentera’s commitment … Continued

My Experience as a Farming Connect Intern Hello! I’m Chloe Giles, and I’m currently studying Agriculture and Business Management at Aberystwyth University. I’m my father’s daughter, so my biggest interests growing up were cars and watching rallies. I don’t have a farming background, but I do have pets, dogs, chickens and a cat. When I … Continued

Growing Together: How Welsh Food Clusters are Cultivating Success What if the secret ingredient to business success wasn’t just a great product, but powerful collaboration? Wales is famous for its stunning landscapes and, increasingly, for its incredible food and drink. But incredible food doesn’t just happen; behind the scenes lies a secret ingredient for growth … Continued

Mentera is delighted to announce that Chloe and Llio, two students from Aberystwyth University, have started their internship with Mentera over the summer. Although the application process was a challenging one, it paid off for Chloe and Llio. This will be a unique opportunity for the two to immerse themselves in the Welsh agriculture industry. … Continued

Mentera today announced its varied programme of activities and events at the Royal Welsh Show, taking place from July 21st to 24th 2025 in Llanelwedd. With 35 years of experience supporting entrepreneurs and businesses across Wales and beyond, Mentera will celebrate its diverse range of services designed to nurture a prosperous Welsh economy. Mentera believes … Continued